Privacy Statement

There is a full privacy statement below which you are free to read – however this section provides a summary of what data we collect and what we do with it in simple and straightforward terms. If you have any questions at all, feel free to email us on

Online data – we use google analytics to collect overall data on the number of visitors to our site and what they do when they are there. For example, if 100 people viewed our home page and then 86 of them viewed our about us page, we can see that information. We also review how long people stay on our site and broadly, where they come from down to a regional level. We do not store or collect any data on IP addresses or use that data to identify individuals. Although this information is available through google analytics, it is not used by us or processed in any way. We use the data we collect to alter our website on a general level. We do not, at present, tailor the site to individuals.

Customers – we collect the names and addresses of our customers as well as their contact details for the purposes of delivering the required treatments and keeping them informed of progress, as well as reminding our customers of appointments and services. This is necessary if we are going to be able to deliver on our customers’ requirements.  We need to be able to ring customers to discuss details and confirm appointments. It is also not possible to deliver treatments if we do not record, process and store some data. We collect and store data in line with our professional obligations, and use a secure management system to handle all client data.

We communicate with our customers during the delivery of the treatment on the legal basis of contractual obligation. Once we have completed a treatment we store customers’ data for 7 years after last contact, after which it is assessed, and if thought prudent securely destroyed (shredded).

We send out occasional reminders and mailings to our customers – this is done on the basis of legitimate business interest. It is in our interest to keep in touch with our customers and inform them our services, and it is in their interests to keep their feet healthy and find out about new treatments which we offer.

You can opt out of receiving any contact, other than that mandated by our contractual obligations, by emailing

We do not transfer your data to any third parties, except where required by law.

We keep your data as secure as possible, respecting your right to privacy – you can find out more by emailing

You have the right to be forgotten by us. If you want to be forgotten, please email us We will remove all the data we hold other than what is required under our contractual obligations (we must hold some data legally for 10 years). We will not however, communicate with you (except where this is legally required, for example in the instance of a public need). However, you should be aware that by being forgotten, we will not store any data on you and will not be able to access or process your treatment history.

We also need to ensure that we remember your request to be forgotten (for example, should we need to restore systems from a backup, we need to know, to remember, that you wanted to be forgotten).

As part of handling and processing your data we have a designated Data Controller and this is your first point of call should you have any issues or questions about what we do, or why we do it.

Our Data Controller is:

Allerton Foot Clinic
49a Allerton Road
L18 2DA

Your right to be informed

You have the right to be informed about what we do with your data, and why. Therefore, to ensure that you are, we have compiled a handy summary below.

We respect your privacy and safeguard your data.

The personal data we collect, process or use is treated securely and in accordance with the our privacy policy, described below. Whenever you give us personal data, you are consenting to its collection and use in accordance with this policy, including our use of cookies explained below.

This privacy and cookie policy lays out our specific commitments, in compliance with GDPR 2018 and PECR – governing electronic communications.

Our Data Controller is:

Allerton Foot Clinic
49a Allerton Road
L18 2DA.

Your personal information

Collecting very specific, relevant information is a necessary part of us being able to provide you with the services you are purchasing. We will only use your personal information fairly and securely, and will never do anything with it (such as sharing it with any other party) that you have not clearly agreed to, or that could be considered irresponsible.

How we collect your data – We collect your data from our customers from phone calls, emails, or directly from you as part of our treatments.

Lawful basis of our processing – we process data under our contractual obligations to you and under our legitimate business interests. Contractual Obligations – it is necessary for us to process your data to deliver on our contractual obligations – for example, to support your treatment needs. Legitimate business interest – it is in our legitimate business interest to keep you informed of our services, products, reminders and appointments with the purpose of retaining your custom for the future, and maintaining the health and wellbeing of your feet.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.

Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

We collect a range of personal data – information required to treat you, including details of relevant health issues, specific requirements, and very occasionally some financial information required to complete the treatment and invoice/receive payments. We also collect contact details (e.g. email address, phone number, address). This data can include details of individuals under the age of 16 if they are the individuals requiring treatment, only if they are the main contact and the information has been supplied by them. Where the individual is under the age of 16, we obtain explicit permission for all contact from the individual and if under 13, from their parent or guardian.

We use this data – to treat you and keep you informed of the progress of the treatment, to deal with our suppliers, invoice and manage payments, as well as periodic reminders on appointments, occasional marketing and print leaflets.

We do not share this data with anyone, except in specific circumstances where required by law to do so.

We do not transfer data outside of the UK or EEA. However, by the nature of the Internet, the personal data you supply through this website may be sent electronically to servers anywhere in the world – google analytics data for example. It may be used, stored and processed anywhere in the world, including countries outside the European Economic Area. For any transfers of the data outside the EEA we will ensure that all reasonable security measures are taken and that any third party processers will be required to process the data in accordance with GDPR.

We retain all data for a minimum of 7 years from last contact, after which it is securely destroyed. You can find out more about our data retention policy by clicking here.

Your Rights

You can find more information on your individual rights on the ICO website by clicking here

You can withdraw your consent for any aspect of our data processing at any time by emailing Please be aware that we must process and maintain data to support contractual obligations to you and to third parties so withdrawing your consent will not necessarily mean your data is deleted. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to process your data.

You can object to processing to  any aspect of our data processing at any time by emailing Please be aware that we must process and maintain data to support contractual obligations to you and to third parties so withdrawing your consent will not necessarily mean your will not be processed. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to process your data.

You can request rectification – of any of the data we hold on you if you believe it to be inaccurate by emailing

You have the right to see what data we have on you by emailing We will deal with your request within 1 month of request.

You have the right to data portability – so we will transfer the data we have on you to any other appointed company at your request. This will not include business confidential information.

You can also lodge a complaint with the ICO if you feel we have not lived up to our obligations by visiting

The data we hold comes from one main source – for our customers it comes from the customers themselves (or their appointed representatives).

We do not use our data for the purposes of profiling or automated decision making

We use google analytics data to help develop our website. All analytics data is anonymous. If you want to exclude yourself from being monitored by analytics, the simplest way is to use private browsing. We use cookies – specifically google analytics – to track behaviour on our site – using private browsing will ensure that your visits are not tracked. It is not technically possible for us to remove individuals from the analytics data at present.

In order to provide you with the best, tailored experience of our site we will need to place small text files, or ‘cookies’, or your computer. Most cookies that we use are ‘session’ cookies and only exist for the time that you are using our site. They perform functional tasks – such as remembering that you are logged in as you move from page to page, or to pre-load your personal details into forms to save you time.

We also track cookies anonymously to fuel our site analytics and learn how to improve your experience and hone the relevance of our products and services.

We also use cookies in our emails to track open rates and other performance indicators – again, so that we can continually improve the relevance and experience of our offering to you.

You can set your browser to reject all cookies. Please note that if you do this then certain areas of this website will not be able to function for you. Choose a browser setting that rejects third-party cookies but allows the benign, functional ones that make the good stuff work.

External links to any site other than ours are not our responsibility – obviously we cannot control how any other business handles your data.

Security –  you can rest assured that all your personal data is kept secure. Unfortunately, no data transmission over the Internet is guaranteed 100% secure, but we do take appropriate steps to protect the security of your personal data as required under our obligations under GDPR.

We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email

Contact –  any queries or concerns about the use of cookies on this website should be sent by email to or addressed to the Data Protection Controller.

Copyright –  the Allerton Foot Clinic logo and contents of this website (including text, design and graphics) are trademarked and copyrighted materials of Allerton Foot Clinic or its partners. All rights are reserved.

Online Advertising We May Use –  we reserve the right to use Google AdWords Remarketing to advertise ourselves across the Internet. AdWords Remarketing will display relevant ads tailored to you, based on what parts of our website you have viewed by placing a cookie on your internet browser. The cookie does NOT in any way identify you or give access to your device. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

How to Opt-out of Remarketing and Advertising – if you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.

You can also opt out of any third-party vendor’s use of cookies by visiting

This Policy was updated on 19th May 2018